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"Pillsburied" Downtown

In the winter of 2024, a “sequel” of sorts to the Visitors Show  was conceived. This time, however, the idea was to transplant the artifacts, art, and materials – as well as the energy and ambience - generated at the Pillsbury site to a location outside of the factory grounds themselves.

 

A long-empty upper-story floor of an early 20th century building in downtown Springfield was chosen for the event. Curated by Robert Mazrim, what was intended to be a show that would blend the work of several artists (as well as historical artifacts from the site) soon morphed into a more direct collaboration between Mazrim and graffiti artist Shock. The 3000-square-foot space became a single installation and immersive experience, much like what had occurred on the ground floor of C-Mill during the Visitors Show.

 

The space was opened to the public for two nights (March 28 & 29). Attendance was heavy, demonstrating that the energy of the work that has grown from the Pillsburied Project was not necessarily dependent on the site itself, at least for exhibition. But much like the previous projects, this exhibit and installation was composed entirely of materials found or created at the Pillsbury factory.

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